STR & C-Life

Project: STR & ConnectedLife

Category: Rebranding

M2O has two tech shows. Our nationally syndicated tech show is called: The Shaw Tech Report. As well as ConnectedLife, Canada’s longest running tech show on the web (launched 3 months before YouTube came to Canada).

Since the launch of the ConnectedLife in the summer of 2007, the branding had been the same. So it was high time for a refresh. The intro length was too long and needed to be shortened to 5-7 seconds. From there the team designed a new logo and a developed a new set of motion graphics to freshen up the look.

With The Shaw Tech Report, we had inherited graphics and music that we were never really up our alley. The staff at M2O felt as the whole brand could use a refresh. With all the rebranding occurring we began to look at our company brand as well. We liked our logo but our design team felt that with small tweaks it could read a bit better. In the end, we gave 2 full makeovers of our tech shows and had original music composed for both, in addition to a new take on our company logo, complete with letterhead and extremely unique business cards.

More information: www.connected.tv

YVR Connections

Project: YVR Connections

Category: Community Website

Vancouver International Airport is one of the busiest and most internationally awarded airports in North America. We were tasked to help them devise a social media strategy and build out a digital community in advance of the Vancouver Olympics.

Working with their communications team, YVR and M2O collectively developed a training regimen to onboard their communications team within social media channels, creating a boot camp and developing a digital strategy that garnered them an international airport award.

The site used videos, photos and real-world stories to form a bond with the local and international communities, engaged the media, and helped bring 21st century marketing to YVR and continues to evolve and serve the community.

More information: www.yvr.ca

The Urban Peasant

Project: The Urban Peasant

Category: Website development

James Barber is possibly Canada’s best-loved celebrity chef, and his legacy still lives on throughout Canadian culture today.

With tens of thousands of Canadians still reaching out to his memory, and his legacy in videos, recipes and books, his estate reached out to M2O to help continue to tell the story in a way true to the spirit of James Barber and the Urban Peasant.

We crafted a playful site organizing his recipes, videos, social media channels and even linking into e-commerce with his book sales to keep fans fed with the indelible spirit of The Urban Peasant.

More information: www.james-barber.com