Grow Inc.

Project: Grow Inc.

Category: Creative Content – Documentary Storytelling

Vancouver has had its Hollywood North status for a while. But as the tech start-ups gain success here in our growing city – Silicon Valley North is slowly starting to attach itself to the Vancouver name. As this city grows it is providing a stage for the next crop of Canada’s top entrepreneurs and tech geniuses. We share their insights in Grow Inc.TELUS Optik TV came to M2O for original content centered around tech. Being a thought leader on the tech narrative for a long time, M2O was well equipped to create, develop and produce Grow Inc.

ACCOLADE: “Grow Inc.” Was nominated by the Canadian Academy Of Cinema and Television (formerly the “Genie” Awards) in the 2014 Canadian Screen Awards! We are indeed honoured to be recognized along with our peers.

STR & C-Life

Project: STR & ConnectedLife

Category: Rebranding

M2O has two tech shows. Our nationally syndicated tech show is called: The Shaw Tech Report. As well as ConnectedLife, Canada’s longest running tech show on the web (launched 3 months before YouTube came to Canada).

Since the launch of the ConnectedLife in the summer of 2007, the branding had been the same. So it was high time for a refresh. The intro length was too long and needed to be shortened to 5-7 seconds. From there the team designed a new logo and a developed a new set of motion graphics to freshen up the look.

With The Shaw Tech Report, we had inherited graphics and music that we were never really up our alley. The staff at M2O felt as the whole brand could use a refresh. With all the rebranding occurring we began to look at our company brand as well. We liked our logo but our design team felt that with small tweaks it could read a bit better. In the end, we gave 2 full makeovers of our tech shows and had original music composed for both, in addition to a new take on our company logo, complete with letterhead and extremely unique business cards.

More information: www.connected.tv

Hollyhock Life

Project: Hollyhock Life

Category: Website and Training

M2O was responsible for developing a new community-based website for Hollyhock, and worked with them to develop Hollyhocklife.org, a repository of knowledge that reflects Hollyhock’s deep commitment to holistic development, understanding and growth.

Included in the project was hands-on training so that the community could immediately use the site and develop content, which proved successful as the site was immediately populated with thousands of articles, recipes, photos and videos building the Hollyhock story and community.

More information: www.hollyhocklife.org