Canucks Place Conconi

Project: Canucks Place Conconi

Category: Fundraising

To say Canucks Place is a pioneer of palliative care for children is an understatement. M2O was honoured to work with Diane and Bob Conconi to create a CTA video that challenged the public to donate and support this angels in and around Canucks place so they could continue the great work there. The Conconi Foundation planned to match all public donations during the summer of 2015. M2O changed direction in the project when we decided to write a poem instead of the usual profile. The goal was shattered raising over a half mission in just over a month.

Hollyhock Life

Project: Hollyhock Life

Category: Website and Training

M2O was responsible for developing a new community-based website for Hollyhock, and worked with them to develop Hollyhocklife.org, a repository of knowledge that reflects Hollyhock’s deep commitment to holistic development, understanding and growth.

Included in the project was hands-on training so that the community could immediately use the site and develop content, which proved successful as the site was immediately populated with thousands of articles, recipes, photos and videos building the Hollyhock story and community.

More information: www.hollyhocklife.org

YVR Connections

Project: YVR Connections

Category: Community Website

Vancouver International Airport is one of the busiest and most internationally awarded airports in North America. We were tasked to help them devise a social media strategy and build out a digital community in advance of the Vancouver Olympics.

Working with their communications team, YVR and M2O collectively developed a training regimen to onboard their communications team within social media channels, creating a boot camp and developing a digital strategy that garnered them an international airport award.

The site used videos, photos and real-world stories to form a bond with the local and international communities, engaged the media, and helped bring 21st century marketing to YVR and continues to evolve and serve the community.

More information: www.yvr.ca